Translating your FBA Listings is one thing. Localising your listings is another. Know the difference and why it's important.

If you’re an FBA seller looking to expand your business internationally, or if you’re just getting started and see that Amazon EU offers ripe consumer markets and huge opportunities for growth, you’ve come to the right place.

Entering the European market means that you will have access to millions more online shoppers with the same ease and convenience of the Amazon FBA program in the U.S. You’ll be able to sell your products in five separate marketplaces (UK, Germany, France, Spain and Italy) and ship to 26 countries around Europe from one central seller account.

We’re here to help you learn more about launching your FBA businesses in Amazon EU and answer the most common seller questions.

Why Amazon EU?

First, let’s establish why so many sellers are looking towards expanding into Amazon EU.

–  The EU market is actually much bigger & it’s growing.

–  Amazon EU is significantly less saturated with products.

–  You can still find plenty of high volume niches that aren’t very competitive.

–  There are significantly less experienced FBA sellers competing for rank

–  CPC ads are much cheaper

Cutting through the Red Tape
From this list, Amazon EU appears to be an obvious move for FBA sellers; however, it’s easy to feel overwhelmed and be tempted to drop off once you get into the nitty-gritty details of setting up your EU Seller account, sorting through tax regulations and calculating the entire cost of your operation.

Fear not, Sellers! What seems daunting is actually quite dry and straight-forward, and you should look at it this way – these regulations are an added obstacle that many FBA sellers just aren’t willing to go through. This means competition is kept low, and that equates to more sales for you!

Likewise, there are services such as FBA Frontiers which offers everything you’ll need to set up your business. From setting up your VAT, providing translation services, assisting with shipping, or offering crash courses on how to do it yourself, these services are totally worth investing a little time and money into as they can save you money and headaches in the long run.


Does FBA work the same way in Europe and the UK?

Obviously, there are some slight differences between shipping your inventory to the U.S. and Europe. But again, the beautiful thing is that once your Amazon Europe Seller account is set-up, all of your orders can be managed from one Seller Central Account.

Fulfillment Options

When you’re setting up your account, one of the fulfillment options you’ll need to decide is where you want your inventory to be shipped. For this, there are three fulfillment options.

The first is European fulfillment Network (EFN). This option allows FBA sellers who are registered in the UK, France, Germany and Italy to store their inventory on one country’s Fulfillment Center and fulfill orders throughout these countries from one central location.

The second fulfillment option is Multi-country Inventory, which means your inventory will be held and fulfilled in individual countries.

The third option is the newly launched Pan-European FBA program, which allows you to ship all your inventory to a single fulfillment center, but then, Amazon will then allocate your inventory across different fulfillment centers in other European countries based on demand.

We’re going to save you a lot of time and just tell you now, start with EFN . MCI is one big costly logistical nightmare, and Pan-EU should only be considered once you’ve hit distance thresholds and have been in the EU for awhile.